Chapter 11  

Chapter 3 part 1 : Attacking the American Market

Since then, one month had passed… January 25th, 1984 . I entrusted the Super Marigee cartridge production management to Shigeru-san and was currently in the U . S . along with Gunpei-san .

“Aaughh!!! Fuck!!! It’s freezing!! Why couldn’t you at least send us after winter passed, you son of a dog Yamauchi!!”

“Mmm? Kang-kun? What did you say?? I thought I heard the president’s name?”

“I was talking to myself in Korean . ”

I dragged the suitcase that wasn’t even rolling well at all because of the snow, and was walking on the streets of New York .

&

-Creak…

We entered a shabby hotel that the Mintendo’s U . S . office reserved for us .

-Shhheauuk…

What was that? I think something on the floor just cracked?

I mean, I can’t believe they would reserve a hotel like this for the employees from the headquarters . President Yamauchi is a bit unruly, but he tends to have an eye for employing workers…

Standing beside me, Gunpei-san’s expression didn’t seem too good either .

“Are all American hotels like this? The facilities are too inadequate compared to Japan…”

“How can that be? It’s not like people here don’t know anything about hotels, they must’ve just reserved the cheapest motel they could find . ”

“Eyy, how can that be…The manager of the American branch, Yamata-san, is the son-in-law of our president . Would a person like that accommodate us like so?”

“Anyways Gunpei-san, I can’t sleep here . Let’s move hotels . ”

“What!? But if we move to another hotel, we would have to pay for it out of our own pockets?”

“You think I don’t have enough money to spend on something like this? We don’t know how many months we’re staying here; do you want to keep living here!?”

In the end, I dragged Gunpei-san and climbed into a taxi that was parked in front of the hotel .

(TL: Kang-kun is going to be speaking perfect English to Americans, remember the ability from the Game & Watch that allowed him to learn 2 foreign languages?)

“Please take me to the best hotel around here . ”

“Yes, sir~”

“Look here Kang-kun, where are we going?”

“I asked him to take us to the best hotel in this area . ”

“What!? L-Look here… Kang-kun, is this really alright?”

After a while, we arrived in front of a grandiose hotel with brilliant glowing lights . It was unquestionably different from all of the other hotels in downtown; the decorations were filled with New Year’s celebration messages . Finally, a place that looked habitable…

“Yeah, it has to be at least this much in order for me to fall asleep?”

“This place looks too expensive? Uh? Kang-kun!? Kang-kun!!”

I ignored Gunpei-san’s voice behind me and was entering the hotel, dragging my suitcase . I’m about to be turned into a block of ice; this was when money should be used . It was a relief that I exchanged a sizable amount of cash just in case . As I walked past the bustling lobby to the front desk, a blue-eyed blonde haired beauty greeted me with a smile .

“How may I help you, sir?”

“I’d like to reserve a room please . ”

“Did you make a reservation?”

“No, I didn’t . ”

“Ok . Would you like a single or double . ”Actually, the downfall of console gaming was caused by the Atari company, but it was also the period of a booming computer industry as well .

-A game device will ruin your child’s academics, but a computer will send your child to a university . -

A marketing ad from a computer company that came in the hotel newspapers early in the morning – this seemed to deal the final blow to the console market that was barely heaving its last breath .

This was a piece of information that I didn’t know, but President Yamauchi had been testing the waters for the American market before Mintendo was released . The family console that was released on the 15th of July was already being contacted with dealers in the United States from April .

However, due to the game industry completely dying out . Electronic stores, toy companies, no one was willing to make a deal with the Family console; and without a single unit of sales, it was chucked away to a storage room . Yamashita-kun, who was fired up at the start, gradually started to lose his confidence and it seemed like he got drunk everyday .

There was no benefit in staying here any longer…

I breathed a long sigh and stood up from my seat .

“Kang-kun? Where are you going?”

“We should assess the current market first . I’m going to experience, first hand, just how serious the situation is . ”

“Keke… Yeah, go ahead~ Oh right, it would be good if you stop by the pharmacy and pick up a band aid before you leave? You can at least slap that on when you needlessly provoke shop owners . Kekeke~”

(TL: You know, because no shop was selling console games and the branch manager thought ‘Kang-kun’ would beg the shop keepers to take in products from Mintendo)

“First of all, Yamashita-kun, I’ll take one Family unit for experimental purposes . ”

“Do whatever you want . ”

“Oii, Kang-kun, count me in as well~!!”

We came out of the American branch office, caught another taxi and asked the driver to drive to the most famous toy store near by .

“Yamashita changed . He must’ve suffered through many hardships in America . ”

“He seemed no different from an alcoholic?”

“President Yamauchi used to take great pride in him, how did he…”

Failures made humans more and more timid . A person who has not persevered through any failures would fall harder, like the current Yamashita-kun…

&

“Get the fuck out of my store!!!”

“Store owner, please listen to m-”

“Fuck off~!! Don’t bring in that gaming device garbage into my store!!”

The reactions were more serious than I had anticipated . It was the same whether it was electronics store or a toy store . The kind store owner was immediately startled, as if he saw some ghost, as soon as I took out the device from my box .

“This is… Yamashita-kun’s words were true . To think we would be rejected this harshly…”

Gunpei-san, who had his collar grabbed by the store owner, adjusted his necktie and sighed . So the game industry, as a whole, really was ruined… Then I should slightly change my plans accordingly? I put the Family inside the public lockers in the subway and started wandering around the toy stores .

First of all, let’s not reveal my identity as a salesperson and just inspect the toys . Then, I would at least be able to look around freely without the harassment from the employees .

As I wandered around, I stumbled upon a pile of randomly stacked game cartridges in the corner .

“What are these?”

“Th-they are Atari’s game cartridges . The supply is overstocked so we’re selling them for $1 each . ”

Wow… one dollar, so they were selling each unit for 1,000 Won? It would not even pay for half of the production costs . It really fell down by this much… Now I could understand the violent reactions of those shop owners . Gunpei-san and I stopped in many different toy stores, but the situation was the same everywhere .

“This is really… there’s no space for even a needle to go through . ”

“Yeah… I’m hungry, so should we get a little something to eat while we talk?”

I went into the taxi and asked to go to the most expensive and delicious restaurant this time around . Although Gunpei-san wasn’t as proficient as me in english, he clicked his tongue and spoke to me .

“Why are you always looking for the most expensive things the first chance you get? A person lives well by saving his money . ”

“Then should we stop at a hamburger joint?”

“Uh? Th-there’s no need . Let’s go together . ”

If he was going to come anyways, he shouldn’t say that in the first place . I fell into a deep thought as I looked out the windows into the city .