After a week of preparations, the vigorous Chang'an First Apricot Blossom Cup Poetry Conference was held on the bank of Qujiang Lake in anticipation.

The small Qujiang River was crowded by literati and inkmen who came here admiringly. Li Min’s purpose was to promote his apricot blossom wine. On the stage set up, a banner about five meters long and one meter wide caught people’s eyes. It says—Sole Sponsorship of Apricot Blossom Wine.

On the other side of the stage, Cheng Huailiang arrived early. He organized people to set up more than a dozen tables here, and there were beautifully shaped white porcelain bowls on the tables. , staring vigilantly at the passers-by from time to time, and behind him is the five altar apricot blossom wine, which is what Li Yin released for free tasting today.

"Your Highness... Your Highness, I... can't do it anymore, I... need to sleep for a while!" Lu Boyan walked with splayed steps, his blushing face turned into a big tongue, and this guy secretly drank a catty of white wine in Liang Wangfu, he thought This white wine is no different from ordinary rice wine, it can be drunk as cold water!

   "Get lost!" Li Yin kicked him to Cheng Huailiang's side, and this guy fell to the ground and fell asleep.

  Looking at the sun and the sea of ​​people at the scene, Li Yin felt that it was time to start, and gave Xiao Rui a wink, Xiao Rui understood, and took the manuscript discussed with Li Yin to the stage.

"First of all, I would like to warmly welcome the talents and beauties from Chang'an to our Xinghua Wine Cup Poetry Conference. We feel very honored to have you here. Participants of the competition, regardless of gender, can sing a poem on stage and sit in the audience. The four are the leading figures in the poetry world we invited, that is, today's judges..."

  The four white-bearded old men in the audience stood up and raised their hands to the players and audience behind them. This was what Li Yin asked them to rehearse before the meeting.

   "Oh, the one on the right is old Mr. Liu, I had the honor to appreciate his poems!" Poet A said.

  Poet B: "It seems that this competition is a bit interesting, and I'm worried that it's just a joke!"

   "His Royal Highness Liang Wang is also a prince, will he mess around?" A son of a nobleman jumped out to defend his class image.

Xiao Rui on the stage continued to spit, and explained the rules of the poetry chanting conference, and finally said the important part of the speech, "This event is exclusively sponsored by Xinghuabei Baijiu, and free liquor is prepared on site for everyone Tasting, one person is limited to one cup, free wine tasting is on the right side of the venue, and then please enjoy the singing and dancing brought by Lichunyuan..."

"good!"

  Xiao Rui's last sentence completely dyed the atmosphere of the scene, everyone stretched their heads to look at the stage, and some people who didn't care about their image even climbed onto the tree, like a monkey looking at the moon.

  Classic music sounded, and the dancer of Lichunyuan, wearing a low-cut dress, walked onto the stage with her water snake waist twisted. She smiled charmingly, and the veil fluttered like a butterfly.

The meeting has officially started, and now the atmosphere is unprecedentedly lively. Cheng Huailiang is also busy here. Sima Tu stands in front of the table like a steel tower, staring at everyone who tastes wine. The man threw it out, and after coming down a few times, the wine tasting people calmed down, and some people who were not addicted to alcohol could only watch others drink happily.

   "I've lived for most of my life. I've lived in vain. I actually tasted such delicious wine today!"

   "Hey, after drinking this wine, I'm afraid I won't be able to drink other wines in the future!" Another person sighed.

   "Whooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo..."

   "..."

   Li Yin walked around in the crowd, just to hear the current evaluation of Baijiu, and he was very satisfied with the result.

On the other side, after the singing and dancing performance, the poetry chanting conference is also in progress. In order to save time, Li Yin made four wooden signs for the four judges. The front is a circle, and the back is an x. The circle represents approval, and x represents veto. According to the rules of the competition, the competition is divided into three stages: the preliminary round, the semi-finals, and the finals. Only when the judges light up three passes can they advance, which is simple and fast.

In the Qujiang Lake, a painting boat sailed across the lake and came rippling. In the painting boat, a girl of twenty or eight years old was dressed in green gauze and a narrow-sleeved pink dress sitting quietly in front of the window. Beside her stood a woman in a green dress. Little maid, at this moment, the little maid is looking at the bustling scene on the shore with her round eyes open.

   "Miss, it is said that His Royal Highness King Liang is also here!" The little girl's eyes rolled around, as if she was thinking of something.

  The girl cast a reproachful glance at the little maid, "What does this have to do with me!"

   "Hee hee, the master said, the emperor has proposed marriage to our Cui family, it seems to be His Royal Highness King Liang!"

The girl blushed and said angrily: "My father hasn't agreed yet! Besides, even the emperor can't force the marriage of our five surnames. Besides, this Liang Wang Li Yin is said to be very stubborn, so I won't marry him. Such people."

   Sticking out her tongue, the little servant girl said again: "But it is said that His Royal Highness King Liang's temperament has changed a lot now, and he is already very different from before!"

   "The country is easy to change and the nature is difficult to change. Who can guarantee that he didn't deliberately pretend after hearing that the emperor proposed marriage to my Cui family." The girl had a very bad impression of the rumored Li Yin.

Although he has made sufficient preparations, Li Yin still underestimated the enthusiasm of the people in Chang'an. He completely forgot how little entertainment this is. A little feng shui will attract a large number of people to watch. The morning is not over yet. The wine that arrived was exhausted, Li Yin had no choice but to let Jin Daqian go back to the Prince Liang's mansion and bring a few more jars.

   But in general, his marketing strategy is very successful. Many restaurants have come here to discuss the purchase of apricot blossom wine, and the following things are very simple.

As the sun set, the first Apricot Blossom Cup Poetry Competition in Chang'an ended successfully. Xiao Rui spoke on stage on behalf of Li Yin, and awarded bonuses to the top three in the competition, which envied the audience. Go home and study poetry and books hard, and fight again in the future.

The busy day made the reputation of Xinghua wine spread throughout Chang'an, and there was an endless stream of merchants who came to buy Xinghua wine. At present, the best wine in Chang'an city can be sold for 250 yuan a bottle. Li Yin weighed it After that, the bottle contains at most one catty of wine. After thinking about it, Li Yin set the price of apricot blossom wine at five hundred Wen a catty, and a jar of wine is about one hundred catties, that is to say, a jar of apricot blossom wine Huajiu can be sold for around fifty guan.

"It's a big profit!" Li Yin sighed after calculating the price and output. With the proficiency of the servants of the palace, he can now produce 30 altars of liquor every day, which is a daily income of 1,500 guan. Forty-five thousand guan, plus the retail revenue from shampoo, now Prince Liang's mansion can earn 50,000 guan in a month, and life goes straight to a well-off life.

  After the price was set, Li Min threw all the rest to Jin Daqian, and told him that he would stay behind closed doors for the past two days, not to see anyone, and not to let anyone bother him.

This meeting made Li Yin realize how blocked the flow of information was during the Tang Dynasty, and he could only rely on word of mouth to convey information, so a bold idea was brewing in his mind, he wanted to run the first newspaper in the Tang Dynasty , Clinging to the public opinion of the Tang Dynasty.

Running a newspaper naturally requires a printing machine. The backward movable type printing in the Tang Dynasty can’t be counted on at all. Another point is paper. Nowadays, the price of slightly better paper is very expensive, and Li Yin’s newspaper is for the public, which is obviously not very good. Yes, the newspaper industry can only be run if cheap paper is produced.